Do customers still book ahead when eating out?

When it comes to dining out, just how spontaneous are consumers? You might think that given the increase in casual dining restaurants and pubs, they would be less inclined to book ahead and therefore be more spontaneous in their decision making. Our research shows, despite many customers turning up to eat without booking first, you [...]

By | 2017-08-24T09:46:57+00:00 August 24th, 2017|Insight, Marketing|Comments Off on Do customers still book ahead when eating out?

How customers read menus

Working in a dynamic industry where customer experience is key for success, elliotts took on the challenge of discovering the decision-making process diners undergo when ordering from a menu. Our open-market survey was conducted on 250 consumers using the methodology of a casual dining food experience, followed by series of questions. Click here to download [...]

By | 2017-09-14T15:40:14+00:00 August 14th, 2017|Insight|Comments Off on How customers read menus

Turning around the underperformers by Ann Elliott

How do you turn around underperforming sites? It’s a question often asked of us – more so now than ever before. What used to be a great site a few months ago can suddenly find sales lagging behind budget, covers falling and spend per head off the pace. It hasn’t become a poor site overnight [...]

By | 2017-08-07T09:26:35+00:00 August 7th, 2017|Marketing|Comments Off on Turning around the underperformers by Ann Elliott