Pull Vs Push

As an operator in the Leisure and Hospitality sector, it is highly likely that you have a database of all of your customers- in fact, I can’t think of any company we have worked with who hasn’t created, and isn’t using, its own database on a regular basis. That database is likely to have at [...]

By | 2017-09-27T10:42:10+00:00 September 15th, 2017|Propel|Comments Off on Pull Vs Push

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation