2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them [...]

By | 2017-10-27T15:28:44+00:00 October 27th, 2017|Propel|Comments Off on 2017 – the year operators took the influencer seriously by Ann Elliott