About Dan Flood

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So far Dan Flood has created 52 blog entries.

Unexpected insights from England Rugby by Ann Elliott

When Ewan Turney, head of content at England Rugby, got up on Wednesday to speak at the Restaurant Marketer & Innovator conference, held by Propel and Think Hospitality, I mentally (and almost physically) checked out. It’s not that I don’t like rugby per se – I just didn’t think the topic would be of any [...]

By | 2018-03-16T16:34:12+00:00 January 19th, 2018|Propel|Comments Off on Unexpected insights from England Rugby by Ann Elliott

A sense of balance and perspective by Ann Elliott

He will probably be horrified to read his name in this piece but Elton Mouna has just posted a list of his ups and downs and “should have”/“shouldn’t have” moments of 2017 on his Facebook page. It’s a brilliant read and a relevant reminder of how important it is to have balance and perspective in [...]

By | 2018-03-16T16:46:37+00:00 January 5th, 2018|Propel|Comments Off on A sense of balance and perspective by Ann Elliott

Pubs for all generations by Ann Elliott

Every time I drive past the two pubs in my village and see them closed for most of the week, I feel a bit desolate. They are both paying rent and rates even when they are closed so could they sweat their assets more effectively and become more profitable as a result? It’s not easy [...]

By | 2017-11-28T12:23:49+00:00 November 28th, 2017|Propel|Comments Off on Pubs for all generations by Ann Elliott

2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them [...]

By | 2017-10-27T15:28:44+00:00 October 27th, 2017|Propel|Comments Off on 2017 – the year operators took the influencer seriously by Ann Elliott

Pull Vs Push

As an operator in the Leisure and Hospitality sector, it is highly likely that you have a database of all of your customers- in fact, I can’t think of any company we have worked with who hasn’t created, and isn’t using, its own database on a regular basis. That database is likely to have at [...]

By | 2017-09-27T10:42:10+00:00 September 15th, 2017|Propel|Comments Off on Pull Vs Push

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation

Do customers still book ahead when eating out?

When it comes to dining out, just how spontaneous are consumers? You might think that given the increase in casual dining restaurants and pubs, they would be less inclined to book ahead and therefore be more spontaneous in their decision making. Our research shows, despite many customers turning up to eat without booking first, you [...]

By | 2017-08-24T09:46:57+00:00 August 24th, 2017|Insight, Marketing|Comments Off on Do customers still book ahead when eating out?

How customers read menus

Working in a dynamic industry where customer experience is key for success, elliotts took on the challenge of discovering the decision-making process diners undergo when ordering from a menu. Our open-market survey was conducted on 250 consumers using the methodology of a casual dining food experience, followed by series of questions. Click here to download [...]

By | 2017-09-14T15:40:14+00:00 August 14th, 2017|Insight|Comments Off on How customers read menus

Turning around the underperformers by Ann Elliott

How do you turn around underperforming sites? It’s a question often asked of us – more so now than ever before. What used to be a great site a few months ago can suddenly find sales lagging behind budget, covers falling and spend per head off the pace. It hasn’t become a poor site overnight [...]

By | 2017-08-07T09:26:35+00:00 August 7th, 2017|Marketing|Comments Off on Turning around the underperformers by Ann Elliott

The benefits of improving menu navigation, by Ann Elliott

I really love Sourced Market founded by Ben O’Brien in 2007. “Sourced Market came from Ben’s desire to create a store that offered the same quality of food you’d find in Borough Market with the convenience of a Tesco Express” Their philosophy, from the website, is brilliantly summarised in their own words “Our days are [...]

By | 2017-07-28T08:38:59+00:00 July 27th, 2017|Marketing|Comments Off on The benefits of improving menu navigation, by Ann Elliott