About Rob Daniels

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So far Rob Daniels has created 28 blog entries.

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation

Do customers still book ahead when eating out?

When it comes to dining out, just how spontaneous are consumers? You might think that given the increase in casual dining restaurants and pubs, they would be less inclined to book ahead and therefore be more spontaneous in their decision making. Our research shows, despite many customers turning up to eat without booking first, you [...]

By | 2017-08-24T09:46:57+00:00 August 24th, 2017|Insight, Marketing|Comments Off on Do customers still book ahead when eating out?

How customers read menus

Working in a dynamic industry where customer experience is key for success, elliotts took on the challenge of discovering the decision-making process diners undergo when ordering from a menu. Our open-market survey was conducted on 250 consumers using the methodology of a casual dining food experience, followed by series of questions. Click here to download [...]

By | 2017-09-14T15:40:14+00:00 August 14th, 2017|Insight|Comments Off on How customers read menus

Turning around the underperformers by Ann Elliott

How do you turn around underperforming sites? It’s a question often asked of us – more so now than ever before. What used to be a great site a few months ago can suddenly find sales lagging behind budget, covers falling and spend per head off the pace. It hasn’t become a poor site overnight [...]

By | 2017-08-07T09:26:35+00:00 August 7th, 2017|Marketing|Comments Off on Turning around the underperformers by Ann Elliott

The benefits of improving menu navigation, by Ann Elliott

I really love Sourced Market founded by Ben O’Brien in 2007. “Sourced Market came from Ben’s desire to create a store that offered the same quality of food you’d find in Borough Market with the convenience of a Tesco Express” Their philosophy, from the website, is brilliantly summarised in their own words “Our days are [...]

By | 2017-07-28T08:38:59+00:00 July 27th, 2017|Marketing|Comments Off on The benefits of improving menu navigation, by Ann Elliott

The latest SnapChat, Instagram and LinkedIn updates

SnapChat is the fastest growing chat platform in the UK with predictions suggesting it will have over 13 million users by the end of 2017. Operators need keep on top of how new updates might create new opportunities to engage. April was a busy month not just for Snapchat updates but for Instagram and LinkedIn [...]

By | 2017-06-26T13:02:38+00:00 June 2nd, 2017|Social Media|Comments Off on The latest SnapChat, Instagram and LinkedIn updates

Everything you need to know about the latest Facebook updates

It's been a busy period for social media platform updates - particularly Facebook which announced a whole host of updates at its F8 conference. Facebook - Rocket Icon Some Facebook users may have spotted a rocket ship icon on the mobile app. Positioned nicely next to the main news feed icon, the rocket shows users popular [...]

By | 2017-07-20T17:03:16+00:00 June 1st, 2017|Social Media|Comments Off on Everything you need to know about the latest Facebook updates

A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

Next year I will have been working in this sector for 35 years and, in all that time, it has never not been enjoyable. Of course, there are things that could have gone better (owning five leased pubs wasn’t easy) but overall, it’s just been brilliant and I wouldn’t have wanted to work in any [...]

By | 2017-06-29T11:09:57+00:00 April 3rd, 2017|Insight, Propel|Comments Off on A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

IT and marketing’s critical partnership | Ann Elliott | elliotts agency

I recently had the good fortune to meet up with a number of interesting and thought-provoking members of the London chapter of the International Food and Beverage Technology Association (IFBTA). As its name suggests, this is an international organisation that ‘promotes the use and advancement of technology within the global food and beverage industries with [...]

By | 2017-06-29T11:12:02+00:00 March 3rd, 2017|Insight, Propel|Comments Off on IT and marketing’s critical partnership | Ann Elliott | elliotts agency