2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them [...]

By | 2017-10-27T15:28:44+00:00 October 27th, 2017|Propel|Comments Off on 2017 – the year operators took the influencer seriously by Ann Elliott

Pull Vs Push

As an operator in the Leisure and Hospitality sector, it is highly likely that you have a database of all of your customers- in fact, I can’t think of any company we have worked with who hasn’t created, and isn’t using, its own database on a regular basis. That database is likely to have at [...]

By | 2017-09-27T10:42:10+00:00 September 15th, 2017|Propel|Comments Off on Pull Vs Push

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation

Do customers still book ahead when eating out?

When it comes to dining out, just how spontaneous are consumers? You might think that given the increase in casual dining restaurants and pubs, they would be less inclined to book ahead and therefore be more spontaneous in their decision making. Our research shows, despite many customers turning up to eat without booking first, you [...]

By | 2017-08-24T09:46:57+00:00 August 24th, 2017|Insight, Marketing|Comments Off on Do customers still book ahead when eating out?

How customers read menus

Working in a dynamic industry where customer experience is key for success, elliotts took on the challenge of discovering the decision-making process diners undergo when ordering from a menu. Our open-market survey was conducted on 250 consumers using the methodology of a casual dining food experience, followed by series of questions. Click here to download [...]

By | 2017-09-14T15:40:14+00:00 August 14th, 2017|Insight|Comments Off on How customers read menus

A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

Next year I will have been working in this sector for 35 years and, in all that time, it has never not been enjoyable. Of course, there are things that could have gone better (owning five leased pubs wasn’t easy) but overall, it’s just been brilliant and I wouldn’t have wanted to work in any [...]

By | 2017-06-29T11:09:57+00:00 April 3rd, 2017|Insight, Propel|Comments Off on A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

IT and marketing’s critical partnership | Ann Elliott | elliotts agency

I recently had the good fortune to meet up with a number of interesting and thought-provoking members of the London chapter of the International Food and Beverage Technology Association (IFBTA). As its name suggests, this is an international organisation that ‘promotes the use and advancement of technology within the global food and beverage industries with [...]

By | 2017-06-29T11:12:02+00:00 March 3rd, 2017|Insight, Propel|Comments Off on IT and marketing’s critical partnership | Ann Elliott | elliotts agency

Great cause for optimism and positivity | Ann Elliott | elliotts agency

I do feel very privileged to be on the council of the Association of Licensed Multiple Retailers with some amazing people, all of whom are there working for the good of the industry. Kate Nicholls’ work on rates alone resulted in some very hard-hitting headlines that should make the government sit up and listen. One [...]

By | 2017-06-29T11:22:25+00:00 February 17th, 2017|Insight, Propel|Comments Off on Great cause for optimism and positivity | Ann Elliott | elliotts agency

The Deliveroo Dilemma | Ann Elliott | elliotts agency

While chatting in Paris with Paul and Tory Chantler from FrogPubs (I came here with HGEM’s Sally Whelan to look at the eating out scene, I must admit the food hall at Galerie Lafayette has been the highlight so far), one topic of conversation was Deliveroo. We talked about its potential stranglehold on our sector, [...]

By | 2017-06-29T11:21:16+00:00 February 3rd, 2017|Insight, Propel|Comments Off on The Deliveroo Dilemma | Ann Elliott | elliotts agency