2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them [...]

By | 2017-10-27T15:28:44+00:00 October 27th, 2017|Propel|Comments Off on 2017 – the year operators took the influencer seriously by Ann Elliott

Pull Vs Push

As an operator in the Leisure and Hospitality sector, it is highly likely that you have a database of all of your customers- in fact, I can’t think of any company we have worked with who hasn’t created, and isn’t using, its own database on a regular basis. That database is likely to have at [...]

By | 2017-09-27T10:42:10+00:00 September 15th, 2017|Propel|Comments Off on Pull Vs Push

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation

A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

Next year I will have been working in this sector for 35 years and, in all that time, it has never not been enjoyable. Of course, there are things that could have gone better (owning five leased pubs wasn’t easy) but overall, it’s just been brilliant and I wouldn’t have wanted to work in any [...]

By | 2017-06-29T11:09:57+00:00 April 3rd, 2017|Insight, Propel|Comments Off on A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

IT and marketing’s critical partnership | Ann Elliott | elliotts agency

I recently had the good fortune to meet up with a number of interesting and thought-provoking members of the London chapter of the International Food and Beverage Technology Association (IFBTA). As its name suggests, this is an international organisation that ‘promotes the use and advancement of technology within the global food and beverage industries with [...]

By | 2017-06-29T11:12:02+00:00 March 3rd, 2017|Insight, Propel|Comments Off on IT and marketing’s critical partnership | Ann Elliott | elliotts agency

Great cause for optimism and positivity | Ann Elliott | elliotts agency

I do feel very privileged to be on the council of the Association of Licensed Multiple Retailers with some amazing people, all of whom are there working for the good of the industry. Kate Nicholls’ work on rates alone resulted in some very hard-hitting headlines that should make the government sit up and listen. One [...]

By | 2017-06-29T11:22:25+00:00 February 17th, 2017|Insight, Propel|Comments Off on Great cause for optimism and positivity | Ann Elliott | elliotts agency

The Deliveroo Dilemma | Ann Elliott | elliotts agency

While chatting in Paris with Paul and Tory Chantler from FrogPubs (I came here with HGEM’s Sally Whelan to look at the eating out scene, I must admit the food hall at Galerie Lafayette has been the highlight so far), one topic of conversation was Deliveroo. We talked about its potential stranglehold on our sector, [...]

By | 2017-06-29T11:21:16+00:00 February 3rd, 2017|Insight, Propel|Comments Off on The Deliveroo Dilemma | Ann Elliott | elliotts agency

Preserving margins and minimising pricing impact

The Folly in the City is packed, with every table taken. The greeters on the door are struggling to cope with sudden influxes of the baying, harassed and hungry city crowd. It’s loud, bustling, busy and slightly manic. The bar is heaving. The waitresses never stop and they skid to a halt when I try [...]

By | 2017-06-29T11:24:24+00:00 January 20th, 2017|Insight, Propel|Comments Off on Preserving margins and minimising pricing impact

Inspirational messages by Ann Elliott

There’s just no substitute out there for reading and hearing about the experiences, and lessons, which others have had to inspire you. With this in mind, here’s what’s inspired the Elliotts team lately: Simon Sinek on millennials Sinek brilliantly breaks down the “millennial problem” – talking about the challenges they face as they reach adulthood [...]

By | 2017-06-29T11:25:44+00:00 January 5th, 2017|Insight, Propel|Comments Off on Inspirational messages by Ann Elliott

Female Role Models

Recently, I had the great pleasure of hosting the bi-annual Elliotts lunch for leading women in the sector. It sounds a bit corny to say it was a real privilege but it was – with nearly 60 brilliant, inspirational women in the room. Every woman there has played, and is still playing, a key role [...]

By | 2017-06-29T11:27:56+00:00 December 12th, 2016|Insight, Propel|Comments Off on Female Role Models