Unexpected insights from England Rugby by Ann Elliott

When Ewan Turney, head of content at England Rugby, got up on Wednesday to speak at the Restaurant Marketer & Innovator conference, held by Propel and Think Hospitality, I mentally (and almost physically) checked out. It’s not that I don’t like rugby per se – I just didn’t think the topic would be of any [...]

By | 2018-03-16T16:34:12+00:00 January 19th, 2018|Propel|Comments Off on Unexpected insights from England Rugby by Ann Elliott

A sense of balance and perspective by Ann Elliott

He will probably be horrified to read his name in this piece but Elton Mouna has just posted a list of his ups and downs and “should have”/“shouldn’t have” moments of 2017 on his Facebook page. It’s a brilliant read and a relevant reminder of how important it is to have balance and perspective in [...]

By | 2018-03-16T16:46:37+00:00 January 5th, 2018|Propel|Comments Off on A sense of balance and perspective by Ann Elliott

Pubs for all generations by Ann Elliott

Every time I drive past the two pubs in my village and see them closed for most of the week, I feel a bit desolate. They are both paying rent and rates even when they are closed so could they sweat their assets more effectively and become more profitable as a result? It’s not easy [...]

By | 2017-11-28T12:23:49+00:00 November 28th, 2017|Propel|Comments Off on Pubs for all generations by Ann Elliott

2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them [...]

By | 2017-10-27T15:28:44+00:00 October 27th, 2017|Propel|Comments Off on 2017 – the year operators took the influencer seriously by Ann Elliott

Pull Vs Push

As an operator in the Leisure and Hospitality sector, it is highly likely that you have a database of all of your customers- in fact, I can’t think of any company we have worked with who hasn’t created, and isn’t using, its own database on a regular basis. That database is likely to have at [...]

By | 2017-09-27T10:42:10+00:00 September 15th, 2017|Propel|Comments Off on Pull Vs Push

The importance of segmentation

Over the course of recent years more and more operators have been talking about segmentation than ever before. There’s certainly been an increase in the amount of references to segmentation in briefs to elliotts. For instance, most major pubcos segment their estate. Why? Every site deserves an offer relevant to their locale, their customer, their [...]

By | 2017-09-14T15:12:18+00:00 September 11th, 2017|Propel|Comments Off on The importance of segmentation

A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

Next year I will have been working in this sector for 35 years and, in all that time, it has never not been enjoyable. Of course, there are things that could have gone better (owning five leased pubs wasn’t easy) but overall, it’s just been brilliant and I wouldn’t have wanted to work in any [...]

By | 2017-06-29T11:09:57+00:00 April 3rd, 2017|Insight, Propel|Comments Off on A dynamic, generous and forward-thinking sector | Ann Elliott | elliotts agency

IT and marketing’s critical partnership | Ann Elliott | elliotts agency

I recently had the good fortune to meet up with a number of interesting and thought-provoking members of the London chapter of the International Food and Beverage Technology Association (IFBTA). As its name suggests, this is an international organisation that ‘promotes the use and advancement of technology within the global food and beverage industries with [...]

By | 2017-06-29T11:12:02+00:00 March 3rd, 2017|Insight, Propel|Comments Off on IT and marketing’s critical partnership | Ann Elliott | elliotts agency

Great cause for optimism and positivity | Ann Elliott | elliotts agency

I do feel very privileged to be on the council of the Association of Licensed Multiple Retailers with some amazing people, all of whom are there working for the good of the industry. Kate Nicholls’ work on rates alone resulted in some very hard-hitting headlines that should make the government sit up and listen. One [...]

By | 2017-06-29T11:22:25+00:00 February 17th, 2017|Insight, Propel|Comments Off on Great cause for optimism and positivity | Ann Elliott | elliotts agency

The Deliveroo Dilemma | Ann Elliott | elliotts agency

While chatting in Paris with Paul and Tory Chantler from FrogPubs (I came here with HGEM’s Sally Whelan to look at the eating out scene, I must admit the food hall at Galerie Lafayette has been the highlight so far), one topic of conversation was Deliveroo. We talked about its potential stranglehold on our sector, [...]

By | 2017-06-29T11:21:16+00:00 February 3rd, 2017|Insight, Propel|Comments Off on The Deliveroo Dilemma | Ann Elliott | elliotts agency