Do customers still book ahead when eating out?

When it comes to dining out, just how spontaneous are consumers? You might think that given the increase in casual dining restaurants and pubs, they would be less inclined to book ahead and therefore be more spontaneous in their decision making. Our research shows, despite many customers turning up to eat without booking first, you [...]

By | 2017-08-24T09:46:57+00:00 August 24th, 2017|Insight, Marketing|Comments Off on Do customers still book ahead when eating out?

Turning around the underperformers by Ann Elliott

How do you turn around underperforming sites? It’s a question often asked of us – more so now than ever before. What used to be a great site a few months ago can suddenly find sales lagging behind budget, covers falling and spend per head off the pace. It hasn’t become a poor site overnight [...]

By | 2017-08-07T09:26:35+00:00 August 7th, 2017|Marketing|Comments Off on Turning around the underperformers by Ann Elliott

The benefits of improving menu navigation, by Ann Elliott

I really love Sourced Market founded by Ben O’Brien in 2007. “Sourced Market came from Ben’s desire to create a store that offered the same quality of food you’d find in Borough Market with the convenience of a Tesco Express” Their philosophy, from the website, is brilliantly summarised in their own words “Our days are [...]

By | 2017-07-28T08:38:59+00:00 July 27th, 2017|Marketing|Comments Off on The benefits of improving menu navigation, by Ann Elliott

Don’t Spend Money On Marketing

Budgets are confirmed, forecasts are ‘best guessed’ and it’s time to work out where your hard earned pennies are going to be spent. I can hear the deep breath in through tightly gritted teeth from here as it comes to committing the ‘marketing spend’ (cue Beethoven’s 5th Symphony ringing loudly in your ears)! Marketing mumbo [...]

By | 2017-06-20T16:49:29+00:00 August 25th, 2016|Marketing|Comments Off on Don’t Spend Money On Marketing