There’s just no substitute out there for reading and hearing about the experiences, and lessons, which others have had to inspire you. With this in mind, here’s what’s inspired the Elliotts team lately:
Simon Sinek on millennials
Sinek brilliantly breaks down the “millennial problem” – talking about the challenges they face as they reach adulthood and their core needs and the fact they are “accused of being entitled, self-interested, narcissistic, unfocused and lazy”. Sinek, whose book Start With Why could also easily make this list, breaks down millennials’ problems into four key categories – parenting, technology, impatience and environment. It’s fascinating, funny, challenging and essential viewing, particularly for anybody trying to understand a young, diverse workforce.
Baked In by Alex Bogusky and John Winsor
One of our directors read this for the second time over Christmas and continues to find it a source of inspiration. Its blurb alone is particularly thought-provoking: “The new rule: create truly innovative products and build the marketing right into them. Today, it’s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realise the message is not the product, but that the product is the message.”
Identifying your long-term goals
This is a great piece on identifying your long-term goals by answering five simple questions – what do I want to do? Who do I want to be? What do I want to see? What do I want to have? Where do I want to go? The author Jim Rohn says: “You’ll probably be surprised at some of the things that turn up. You might have kept a great many desires and aspirations hidden in the back of your mind, but the opportunity to write them down will move them to the forefront of your consciousness.” The article can be found here.
Maltesers’ marketing efforts
Food is a universal language as demonstrated by Maltesers that launched a billboard in London written entirely in Braille to better represent disability in advertising. This follows a television advertising campaign, in particular one advert about a deaf woman whose hearing aid is swallowed by a dog. The ad aired for the first time using British Sign Language and no subtitles.
Run for your bun
The team liked some great PR ideas from the past few weeks including David Lloyd’s latest initiative, giving its members a chance to earn their food by burning calories. It’s a pop-up cafe concept called Run for your Bun in London, and runs from 11 to 13 January. Other strong PR efforts over Christmas included one from Burger King that allowed customers to exchange unwanted Christmas gifts for a “Whopper” and donated all the gifts handed in to The Salvation Army. Helen Mirren calling drink drivers “pillocks” within the Budweiser Christmas ad was also incredibly memorable.
How to Lose Weight Well
Channel 4’s How to Lose Weight Well programme seems to have gone under the radar a bit. For restaurateurs, it’s a handy way to understand the various diets impacting consumer decision-making and choice, particularly pertinent in January. Worth a watch.
Let’s get digital
Our digital team liked the new Rolls Royce website, which takes full advantage of new HTML5 technology to deliver a pretty incredible brand video to explain its brand story perfectly, narrated by Kate Winslet. Could be adopted by our sector.
Our PR team were particularly enamoured with blog The Angry Chef. A favourite among the team was its October piece “Clean Eating is Dead”, which covered the clean eating fad in a humorous FAQ-style blog. It’s written by a chef who has made it his mission to expose the “lies, pretentions and ridiculousness in the world of food”. Ego Scriptor is an equally great read, which can be found here. It talks about food in a comical but descriptive manner across its reviews and travel pieces. I personally loved Giles Coren’s tribute piece to AA Gill in The Times. It starts: “With Adrian dead, the point of restaurant reviewing eludes me. It’s like showing up to play at Wimbledon after Federer has retired, or getting in a fast car and driving round in circles the week after the death of Senna – you can show up and go through the motions, but nobody gives a damn because the guy who invented the game wasn’t there. And nor do you, because you didn’t get to play against him.”
Real Junk Food
A Manchester-based crowdfunding effort inspired so many in our team. Its goal is simple, to open Manchester’s first waste food cafe, with the goal of cutting food waste in the city and provide hot nutritious meals for all. Its been hosting pop-up events for two and a half years, and as its Crowdfunder page states: “We source food that would go to waste, cook it up into awesome meals, and serve them to anyone and everyone on a pay-as-you-feel basis. We aim to stamp out food waste, campaign to make our food system fairer and more sustainable, and support some of Manchester’s most vulnerable residents.” It has just reached its fund-raising target.