SnapChat is the fastest growing chat platform in the UK with predictions suggesting it will have over 13 million users by the end of 2017. Operators need keep on top of how new updates might create new opportunities to engage. April was a busy month not just for Snapchat updates but for Instagram and LinkedIn too.
Check them out!
Snapchat – Unlimited
Snapchat has launched an ‘unlimited’ feature on its platform. This gives users the opportunity to allow their snaps to last indefinitely (whilst the recipient still has it on their screen that is). Which seems to go against its entire concept of your embarrassing drunken snaps disappearing after a maximum of 10 seconds. Users can select this option though, so watch your thumbs when you’re inebriated, otherwise the image you might want to forget will live on for a lot longer than you would hope.
Instagram – Collections
With Instagram announcing they now have over 700 million monthly active users, it’s no surprise as to why. It continuously updates the app to ensure a seamless and enjoyable experience for users. Instagram has now rolled out collections, a way in which users can save and organise posts. Users can tap the bookmark icon underneath any post to save or just tap and hold to save it directly to a collection. Users can create different collection albums and save individual posts to each album, leading us to ask, is Instagram the new Pinterest?
LinkedIn – Lead Gen Forms
LinkedIn introduced LinkedIn Lead Gen Forms, a new way to collect quality leads. Because LinkedIn Lead Gen Forms use seamless pre-filled forms, they’re easier for people to complete on mobile devices. Once someone submits a form, the user collecting leads will receive a comprehensive lead record including the person’s name, contact info, company name, seniority, job title, location and more. This is seen as more reliable than traditional online forms as all data will be up to date and accurate.
In a world where social media now runs the show, updates are important to ensure platforms stay relevant, ahead of the curve, and as user friendly as possible. What will be next?