elliotts applied menu science techniques to the design and layout of the menu to improve profitability of the menu by guiding customers through their dish choices.
Research & Insight
Strategy & Plan
Branding & Creative
Social & PR
RBG saw a 23% profit increase on their new menus in the first month after the launch, with customers consistently buying higher margin dishes. Customers commented on the improved navigation of the new look menu and enjoyed the various new dish options.