Batemans | Awareness Raising
- Bar, Pub & Venue
CHALLENGE: Raise awareness for the upcoming 140th anniversary, launching a new selection of beers and promoting the rebrand.
APPROACH: Launch event at a hot London location, supported by a continuous calendar of PR activity across the year, including interviews, features and news.
RESULTS: 110 pieces of coverage in 2015 including major trade and regional titles. 40 influencers and journalists at the initial launch. Reach of 1.4 million consumers. 6x return on investment.
elliotts did a marvellous job with getting loads of PR to coincide with our 140 anniversary and launch of our new branding; this included a launch event last February in London, which, despite the weather and the tube strike, was attended by over 40 press representatives. They now continue to achieve great coverage both locally and in our trade papers. They have helped us build a strong relationships with the key regional press in particular. We were only budgeted for ellliotts work with us for ten months this year but have done such a fantastic job that it has been extended.
– Jaclyn Bateman, CEO/Founder