Greggs drinks range

Greggs | Menu Analysis

  • Restaurant, Café & To-Go
  • Greggs

CHALLENGE: To identify the optimum drinks packaging for Greggs’ own-label range, in terms of both appeal and practicality

APPROACH: Qualitative analysis in the form of focus groups with customers in the north and south, including testing proposed designs to identify the favoured approach

RESULTS: elliotts identified the preferred design, which now sits proudly in fridges across the majority of Greggs’ 1,650 sites

TESTIMONIAL: “You only need to look at our new offering to see how fundamentally it has changed with help from elliotts research”
Roger Whiteside, CEO