Krispy Kreme

Krispy Kreme | Social Strategy

  • Restaurant, Café & To-Go
  • Krispy Kreme

CHALLENGE: To drive Krispy Kreme UK’s social engagement through increased awareness, targeting events organisers through social media.

APPROACH: Create a social media influencer strategy and LinkedIn digital direct advertising campaign.

RESULTS: Grew Krispy Kreme UK’s social following by 30,000 (9%) over 6 months and reduced fan acquisition costs by 92%.