Krispy Kreme | Social Strategy
- Restaurant, Café & To-Go
- Krispy Kreme
CHALLENGE: To drive Krispy Kreme UK’s social engagement through increased awareness, targeting events organisers through social media.
APPROACH: Create a social media influencer strategy and LinkedIn digital direct advertising campaign.
RESULTS: Grew Krispy Kreme UK’s social following by 30,000 (9%) over 6 months and reduced fan acquisition costs by 92%.