thaikhun

Thaikhun

  • Restaurant, Café & To-Go
  • Thaikhun

CONSUMER PR AND INFLUENCER OUTREACH

THE BRIEF:

Develop a PR and influencer outreach campaign to position Thaikhun’s new children’s proposition as an adventurous and attractive option on the high street, meeting consumer demand and ultimately, increasing sales throughout the summer holiday trading period (and beyond!)

THE DOING:

  • Created a campaign narrative which married together consumer dilemmas around predictable ‘beige’ kids menus and kid’s fussy eating habits
  • Developed a segmented journalist and blogger outreach strategy underpinned by creative media packs, site visits and face to face briefings

THE DONE: 

  • Increase in sales across all 8 sites.
  • 30 Blogger reviews, 1 national piece, 11 regional, 4 trade
  • Winner best marketing & social media campaign, EatOut awards 2016

 

46 PIECES OF COVERAGE
1.1M+ OPPORTUNITIES TO SEE/HEAR
548% INCREASE IN SALES OF KIDS MEALS*

*June-September 2016